House of Borse Review 2024

The UK-based broker offers competitive spreads and is highly regulated,. However, it's still not the best match for small retail traders,. To learn more, read the full review before depositing.
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Evaluation
6.71
Regulations
FCA
Minimum Deposit
0$
Islamic Account
No
Payment Methods
Bank transfer, credit Card
Main Branch
United Kingdom
Demo Account
No
Trading Platforms
Web platform, MT4

Key Takeaways

  • House Of Borse is an online broker headquartered in the UK.
  • The broker is regulated in the UK by the Financial Conduct Authority (FCA).
  • House Of Borse clients are covered by the Financial Services Compensation Scheme (FSCS) up to £85,000.
  • The broker works under an Electronic Communications Network (ECN) trading model.
  • The broker provides Contract for Differences (CFD) access to over 200 markets in asset classes such as FOREX, indices, commodities, cryptocurrencies and Exchange-Traded Funds (ETF).
  • House Of Borse offers three main account types.
  • The broker provides clients with the downloadable Webtrader, as well as mobile access to MetaTrader5 (MT5).
  • House Of Borse offers reasonably competitive spreads and commissions across its account types, although its account funding fees are not universally competitive.
  • The broker puts a lot of emphasis on trade execution speed. It claims to have a typical trade execution time of 50 milliseconds.










Overall Summary

House Of Borse is a UK broker that is regulated by the powerful FCA. The company specializes in FOREX and CFD trading for high-volume and professional clients across a range of markets.
The company offers 24/5 access to markets, offering deep liquidity, low commissions and tight spreads. The firm uses the well-recognized trading platform MetaTrader, giving clients access to desktop, Webtrader and mobile versions.
House Of Borse works under an ECN trading model. The company does not accept any risk, and all client trades are sent straight through to the market. These zero conflicts-of-interest methods link traders directly to the Interbank Market, where the broker has facilitated competitive aggregated prices from several top liquidity partners.   
The company prioritizes fast execution, which contributes to its strong reputation, transparency and reliability in the market. The company is first and foremost a UK broker, with interests in the Middle East. Its product and customer service focus demonstrate that it is primarily interested in serving its home market.

Who Is House Of Borse Good For?

House Of Borse concentrates on elite traders and institutional clients. The broker claims to have a global client base of these high-value clients while admitting most of them are drawn from the UK and the Arab region. New traders, infrequent traders and undercapitalized traders should give this broker a wide berth as they are not its target segment.
The broker’s stated mission is to become the “Preferred trading partner for the discerning investor who seeks competitive pricing and deep liquidity.” It facilitates this through powerful platforms that enable its clients to trade from a single integrated interface loaded with charts and analysis tools.
House Of Borse claims to place a strong emphasis on customer service, even though its customer service desk is weak. Instead, it tries to provide good service through rapid execution and high-end technology that contribute to an excellent trading experience. 
The broker has trained its sights firmly on the professional customer and the ultra-high net worth individual, with a slate of progressive trading tools and competitive bulk pricing meant to keep these demanding segments satisfied.
Key to serving this market is staying true to some of the watchwords such as “price, product and support” areas in which the broker seeks to excel. It also has a stated goal of “Cementing investor trust and loyalty in our brand by offering transparency and quality in everything we do,”

Pros

  • Strong regulation by the FCA.
  • Competitive spreads.
  • High leverage for professional clients.
  • Numerous risk management tools.
  • Swift market execution with no requotes.
  • Low latency order execution.
  • Geared toward institutional traders.

Cons

  • Limited customer service desk contact options.
  • Does not support small retail traders.
  • No research and education materials.
  • High withdrawal fees.
  • Limited account funding methods.

Is House Of Borse Safe?

House Of Borse is a safe broker. As a primarily UK broker, being authorized and regulated by the FCA (Firm Reference Number #631382) is a strong indicator that it is a safe bet for clients.
The broker also offers mandatory investor fund protection to the tune of £85,000 through the FSCS. It keeps client funds segregated in tier-1 banks, such as Barclays PLC and Citibank. The broker is also compliant with the European Markets in Financial Instruments Directive (MiFID), as well as MIFID II. This legislation is designed to increase transparency in financial markets through standardized regulatory disclosures.
The company also ensures customer protection through high-level encrypted technology. Its servers can be found in London in the Equinix data center LD4. Besides deploying best-in-class technology to ensure low latency and rapid trade execution, the broker also invests heavily in cyber technology that safeguards customer data.

Offering of Investments

House Of Borse offers clients access to over 200 financial instruments from the following product range:
This includes 18 FOREX pairs, as well as cash and futures indices from major European markets. The brokers list of equities includes some popular companies drawn from the US, Europe and the UK. Cash and futures commodities are offered, with prominent markets including energies and metals. That said, the extent of this broker’s market access is rather limited compared to other brokerages.
House Of Borse is particularly proud of its Institutional Services. It advertises that it offers several tailor-made solutions for institutional and professional clients. Using its white-label products, featuring Financial Information Exchange (FIX) Application Programming Interface (API) connectivity, the broker promises to take institutional clients to a higher level through its swift execution and deep liquidity.
On the matter of liquidity, House of Borse notes several financial institutions have had to deleverage due to constraining capital and liquidity requirements. It sees this trend resulting in an underserved market that requires better liquidity. This is where it comes to the fore, referring to itself as part of “A new generation of brokers who can provide liquidity to service them in a viable way.”  
The broker does its best to offer high volume trades and institutional partners excellent liquidity, low trading costs and fast execution. As a No Dealing Desk (NDD) true ECN broker, the company feels confident that its tailored client propositions will result in long-term relationships.

Account Types

House Of Borse offers three main accounts to serve its clientele. These accounts are ranked in three different levels – Silver, Gold and Platinum. Each account type is linked to volume, with better price incentives offered for higher volume trading.
Silver Trader: This account is designed for clients who trade less than $100 million per month. Commissions of $7 per $100,000 traded apply. Although this is an entry level account, the associated trading volumes are still significant, confirming that the broker only deals with high-volume clients. 
Gold Trader: Clients can trade up to 1 Yard (billion) per month and pay a commission of $6 per $100,000 traded.
Platinum Trader: Designed for ultra-high net worth individuals and the largest institutional clients, this account allows customers to trade more than 1 Yard per month at a commission of $5 per $100,000 traded.
Multi Account Manager (MAM) Solution
The broker also offers a high-performance solution that allows traders to extensively customize their accounts using integrated software that quickly executes orders according to a master account setup. With the MAM solution, clients can place block orders across multiple accounts from a single master account. 
Order entry is quick, and clients can maintain full control while managing unlimited accounts using a range of order types. They can also monitor commissions and portfolio performance in real time. Expert Advisors (EA) can also help clients automate the running of their accounts using an array of strategies.
Interest Free Account
This Swap-Free Account gives clients certainty and clarity on their daily costs. The broker does not charge any interest at the end-of-day FOREX rollover. Islamic traders in key Middle Eastern markets will get the full benefit of the broker’s mainline services while still abiding by their religious beliefs.

Account Opening

Opening an account is simple. Individual clients by now will be aware of the standard compliance checks. These include a declaration of their trading history and experience, in addition to giving some evidence of their net worth, to qualify for selected account types. For individuals, the standard identification, such as color copies of their passport, driving license or national ID, will be required.
Institutional clients can expect to wait slightly longer to have their account activated as they need to provide detailed information related to their business setup and ownership.
Demo Account
House Of Borse offers a Demo Account through MT5. Clients can trade stocks, gold, energies, FOREX and cryptocurrencies with no risk of losing money. The broker provides $5,000 of virtual funds that clients can use to practice their trading strategies.

Deposits and Withdrawals

House Of Borse offers several ways to fund your account.

Deposits

Deposits can be initiated by logging into the Member Area to make a deposit. The broker accepts the following methods:
  • Debit cards. 
  • Credit cards.
  • Bank transfers.
Traders should be aware that payments should originate from an account in their name. Cash deposits are not accepted. The broker tries to deposit your funds as soon as they are received in its bank account. Standard deposit times for bank deposits are one to five working days. Credit card deposits reflect anywhere from 24 to 48 hours. It is somewhat of a drawback that these are the only payment methods accepted, and that popular electronic pay partners are not entertained. 

Withdrawals

The broker tries to process withdrawal requests within two business days, provided the withdrawal request is received before 11am UK time on the day the request is initiated. House Of Borse does not levy a fee for card payment. The rate card on its Website indicates that the following fees are levied by the transferring bank:
  • Retail trader Debit card – 3%.
  • Institutional trader Debit card – 3%.
  • Retail trader Credit card – 3%.
  • Institutional trader Credit card – 3%.
Considering the amounts that the average investor would be withdrawing from this broker, these fees are high. Additionally, it is not true to say that every transferring bank charges these fees regardless of the bank or the amount. Traders are encouraged to query these charges.

Customer Service

Despite the broker indicating that customer service is a large part of its offering, it does not have the best customer support options. UK customers can call the broker during working hours on Monday to Friday. There is also the option of an email address. Besides that, there are no further options for customers to contact the broker.

Commissions and Fees

Overall, the broker’s fees are largely competitive, as it trains its services at high-end clients who trade significant volumes.  House Of Borse is keen to keep its fees highly transparent. It has a detailed rate card on its Website, with examples that give traders clarity about what fees they can expect to pay in given situations.
The broker offers mostly competitive spreads, with zero-pip spreads available on major currency pairs under the ECN pricing model. Popular FOREX pairs, such as the GBP/USD start at 0.4 pips. When using MT5, dynamic spreads are updated in real-time.
The broker charges commission per $100,000 of volume traded. Its account types are set up this way. Commissions per $100,000 traded on the Silver, Gold and Platinum Trader respectively are $7, $6 and $5.

Leverage

As per European rules, the maximum leverage available is 1:30 for major FOREX pairs. Minor pairs c
an be leveraged up to 1:20 and commodities up to 1:10. The broker adheres strictly to these rules. Professional traders can get access to much higher leverage amounts, up to 1:100. 

Platforms and Tools

The broker’s Website promises access to both MT4 and MT5, but when you click on the MT4 button, traders are directed to an MT5 sign up page. This may mean the company is phasing out MT4.

MT5

This powerful platform is a worthy successor to MT4, to which House Of Borse traders will have become accustomed. The platform is customizable and easy to use. Traders will enjoy the wide selection of pre-installed technical indicators and graphical objects. Traders can analyze the markets, place orders and manage their exposure with ease.
Available in downloadable and Webtrader versions, the platform offers superior security and convenience. Client data travelling between the trader’s terminal and the platform server is encrypted with the highest security standards. Key features that will interest experienced traders include multiple order types, a strategy tester, real-time financial news alerts and interactive charts.

Mobile Trading

The company allows traders to download MT5 to enjoy powerful “on-the-go” trading. Available on Android and Apple devices, the app is perfect for everyday trading. Traders can fund their account and withdraw money easily from the app. 
Quotes are streamed in real-time, and interactive charts allow traders to zoom in on finer details. The mobile application’s user-friendly interface has a range of technical indicators, powerful charts, helpful watch lists, and it can even be used in offline mode.

Research and Development

In our review, we found this to be one of the main weaknesses of this broker. It has a Financial Terms section that features a small number of terms for traders to get to know, in addition to information about the order types it supports. Beyond that, there is only an economic calendar to help traders keep abreast of market news. This whole area is severely underserved. It may be that the broker assumes its main clientele are elite traders or established institutions that do not need direction on how to trade. 

Education

In keeping with its lack of information in this area, there is zero educational material on the broker’s Website. It has not even taken the time to cooperate with a third-party to list even the scantiest educational and research material. This is a big drawback.

Final Thoughts

In our assessment, this broker caters to a very specific market segment. Based in the UK, and offering services suited to high-volume traders, the broker plays open cards about its chosen market segment.
That said, its clientele will be pleased with its FCA regulation, which means their funds are safe. Traders will also enjoy the speedy execution, largely competitive trading fees and deep liquidity the broker offers. 
MT5 is a well-known platform with all the required functionalities. Traders will not feel they are being shortchanged in this area. As a downside, the lack of research and educational material feels like a big call when every competitor is making a concerted effort to keep its clientele informed of market terminology and methods.

Conclusion

This broker is a niche player that concentrates on high-volume traders and institutional clients. With a pre-eminent regulator on its side, traders can rest easy that their funds are safe. The broker ensures that its clients have good liquidity, swift execution and a solid range of investment products. Its competitive trading fees will keep its chosen customer segment interested, and with its fast execution and strong platforms, it offers a well-rounded service.

House Of Borse in Brief

House Of Borse is well regulated and serves its core market well. With solid market access, competitive trading fees and a range of account types from which to choose, elite traders and institutional clients can be satisfied that this broker caters to their primary needs.

Review Methodology

The team at Arincen collected over 120 pieces of data covering in excess of 100 licensed FOREX companies. Data collection was done in three ways:
  1. Companies’ Websites.
  2. Other Websites that have ranked FOREX companies.
  3. questionnaire (referred to here as Survey “1”) we had sent to the companies invited to participate in the exercise. 
We have identified 12 criteria for our assessment, each containing several aspects and carrying its own relative weight. These include licensing, deposits and withdrawals, number of assets etc.  
Afterward we validated the data by:
1. Registering with FOREX companies as a secret shopper and/or as Arincen.
2. Survey number “2,” in which we asked these companies’ customers for important feedback and past experience. 
The next step saw us evaluate and rank each company, relying on the hard work of 15 Arincen employees. We were very careful in ensuring the most accurate assessment possible, including taking into account different languages, as well as the various mobile-app operating systems, e.g., Apple, Samsung etc.
To add credibility to our research project, we sent a final and third survey (referred to here as Survey “3”) to enable participating FOREX companies evaluate our own research and whether it accurately reflects the realities on the ground. We were fortunate enough to receive a mark of 9.9 out of 10! We have kept to a minimum the margin of error, which stood at a measly 1%. To learn more on how we came up with the evaluation, please click here.